Digital Marketing

Digital Marketing Agency Australia.

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Book in your free
30-minute strategy
call and learn how
we can unlock your
business’s potential.

How we help you grow faster.

Facebook Ads

The Facebook Ad platform uses a highly effective targeting system that can identify your ideal customers. We create multi-layered campaigns to maximise the return on advertising dollars.

Instagram Ads

Whether you want to grow your brand, drive people to your website, generate leads or get sales, Instagram has become one of the most powerful advertising platforms on the planet and can help you achieve all your marketing goals.

Google Ads

Utilising paid ads allows you to put your products/services in front of your potential customer at the time they are making a buying decision. We work with you to create high performing results-driven campaigns focussed on delivering sales and leads not just clicks.

Social Media
Management

Build and engage with your community through organic social media management. We implement a strategy that will help turn your followers into lifelong fans

Email Marketing
& Automation

Deliver the right message to the right person at the right time with sophisticated email marketing automations. We develop targeted email campaigns to increase engagement and boost sales.

Tik Tok Ads

Reap the benefits of becoming an early adopter on the world’s fastest-growing social network. As the number one downloaded app in 2020 and over 1 billion users worldwide you can start advertising now while costs are low and attention is high.

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Companies we partner with.
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We consistently prove ourselves with great work.

No lock-in contracts. No excuses.
Just great results.

Digital Marketing has quickly become the number one way to spread the word about your business and increase its growth. Any savvy business owner should be making online marketing one of their biggest concerns. We are a digital marketing agency that recognises this importance, and we’re here to help you out.

When you first start looking into digital marketing, the topic can seem extremely overwhelming. There’s loads of complex terminology flying around, countless digital marketing agencies advertising their services, and a good amount of confusing articles.

Our aim is to make digital marketing accessible to everyone. On this page, we’ll take you through the true meaning of digital marketing, what it can do for you, and why you should think about partnering up with a great digital marketing agency.

Email Marketing – By Billie

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Facebook Advertising – Avy & Co

So, what is digital marketing?

In its simplest terms, digital marketing is the process of promoting your company through digital mediums. These mediums could be websites, emails, mobile phones, or any other type of digital platform.

Since nearly everyone owns an online device, it’s clear to see that there is a strong potential for marketing in the digital realm. Digital marketing services can be split down into many different layers, such as SEO (search engine optimisation), pay-per-click advertising, and social media promotion.

What is common in every layer of digital marketing is the aim of introducing your brand to as many people as possible. Crafting an effective digital strategy is the best way to see rapid and sustainable growth of your business.

We’ve already mentioned how digital marketing aims to spread the word of your business. For new businesses, getting your name out there can be one of the most difficult processes you’ll be faced with. Even large corporations need to ensure they are staying relevant, and you can be sure that every big business will be implementing some sort of digital marketing strategy.

Thankfully, the dawn of the digital age has brought with it an incredible number of channels that we can use for marketing. Social media, emails, and websites are all ideal canvases for marketers, and the true potential of these platforms is still being explored.

Every business will require a different approach to digital marketing. Some will focus their strategies around social media exposure and content marketing, whilst more traditional businesses might stick to emails. Working out which method is going to be the most beneficial to you is the big question and the one that digital marketing agencies can help you answer.

The basic motivation behind promoting your business online is to drive more traffic to your website. In order to do this, it’s essential that you are creating engaging marketing content that people are going to be interested in investigating.

If you’re doing email marketing, then you need an informative subject line, vibrant content and a personal feel. If you’re going down the social media path, then your posts need to be eye-catching, optimised for the platform, and up to date with the latest trends.

The only way you are going to grow an online company is by successfully getting people onto your website in the first place. This is easier said than done, but if you do manage it, then you’ve completed the hardest part of any marketing campaign.

As your website traffic soars off the back of your successful campaigns, your sales are bound to follow. Increasing your sales one of the main goals of any commercially-focused marketing campaign. Of course, if you run a blog or informational site, your goals will be slightly different.

In order to make sales, it’s important that your website is just as good as your marketing. When you pair up a well-designed website with creative and effective digital marketing, you’re on to a winner.

Having said all this, increasing sales isn’t the be-all and end-all of a digital marketing campaign. Perhaps more important is to ensure that your growth is sustainable and that customers are going to stick around for a long time into the future.

As you can see, the best digital marketing can do a lot of fantastic things for your business, as long as you’re making the right choices. For many businesses, the process of actually knowing where to start with digital and social media marketing is where they come unstuck.

Google Display Advertising – Azzcoat

Google Shopping – iScoot

Why choose a digital marketing campaign for your advertising?

Digital marketing is only one type of promotion, so why should you pursue it over everything else? You could just as easily invest your time and money into a physical advertising campaign and probably see some decent results.

Digital marketing presents a number of unique benefits that simply cannot be replicated by a physical campaign. Here are a few of them:

The audience for digital marketing is huge. Social media websites in particular are home to millions of users, each looking at adverts every single day. If you can get just a small percentage of users to notice your business as they browse, then you could attract a massive number of people to your website.

Nowadays, the internet is where people go if they want to buy something or look for a service. You won’t catch anyone flicking through a Yellow Pages to contact a local plumber, instead, they’ll head straight to Google and find one in a matter of seconds. This is where another aspect of digital marketing, SEO (Search Engine Optimisation), comes into play.

The bottom line is that if you want to reach as many people as possible, online marketing is an absolute must. In the modern age, physical advertising just can’t be relied upon to produce consistent results when compared to a tailored digital marketing campaign.

One of the biggest advantages of digital marketing is that it is much easier to target your marketing towards the demographics that are most interested in your services. If you advertise on social media through a platform such as Facebook, you can select which demographics you’d like your posts to be shown to and Facebook will do the rest.

Being able to choose who can see your advertisements is a huge advantage over traditional physical marketing – you can’t decide who walks past your billboard or poster. Most social media platforms understand this potential and have produced excellent tools for businesses to advertise effectively on their pages.

Even some of the best digital marketing agencies in Australia haven’t quite realised just how powerful social media campaigns can be, especially if you’re working towards a younger demographic. Social media marketing is a central pillar of the services we offer. When social media marketing is combined with other forms of digital marketing, a boost in site traffic is almost inevitable.

Traditional marketing campaigns are known to be extremely expensive, and marketing agencies are known for charging astronomical sums for their services. This is in part because physical advertising space is limited, but on the internet, the possible locations for advertising are almost infinite.

Of course, this is a double-edged sword. Since advertising on the internet is so accessible, there are more and more people implementing a digital marketing strategy ever single day. Making yourself stand out from the crowd is always one of the primary concerns of any effective campaign.

Additionally, it’s all too easy to plough far too much time and resources into a poorly optimised digital marketing strategy. Our goal is to get more out of a campaign than we put into it, so any strategy must be carefully considered and optimised.

When you’re putting together vibrant social media posts and emails, it’s hard not to get excited. Digital marketing can be a really fun process and you’ll learn loads of new skills whilst you’re doing it. Working alongside a professional digital marketing agency is a real blast and a great learning experience.

It’s a great feeling for your hard work to pay off and to see your exposure grow and traffic climb. The resulting sales are the cherry on top of the cake.

Digital marketing is instantaneous, and there’s the potential to see results immediately after you launch your campaign. There’s no waiting list to get into the classified ads, no delay whilst your billboards are put up, and no chance that your ads will be wasted on the wrong audience.

Furthermore, company owners can track the performance of their campaigns in real-time – if something’s not working, quick changes can be made instantly. It’s usually pretty hard to assess the success of a physical advertising strategy, so be able to do it with such ease is definitely a big plus for digital.

Free Strategy Session.

Want to increase your sales? Get in touch with our expert team for a free Marketing Strategy Session.

Benefits of using digital marketing agencies

So, we’ve talked about why you should be integrating a digital strategy into your marketing campaigns, but what are the benefits of getting the help of a digital marketing agency?

It’s worth noting that you can absolutely run a digital marketing campaign on your own. However, getting in touch with digital marketing agencies in Australia is one of the best ways to increase your chance of putting together a successful strategy.

Constructing a high-quality, optimised digital marketing campaign can take a fair amount of time. A lot of businesses just don’t have enough time or staff available to make a full digital strategy viable. By offloading some of the work to an agency, they can save valuable time to be invested in other areas of their business.

When you’re running a small business in particular, the number of tasks you have to complete every single day can quickly get overwhelming. Why not save yourself the stress and team up with a reliable digital marketing agency that can help push your business to the next level.

Connecting with a great digital marketing agency will grant you access to top industry professionals who have years of experience in the field. As well as putting together an effective campaign that pushes the needle for your company, these experts will be available for support throughout the campaign.

Working with seasoned professionals is essential if you want to give you and your business the best chance of reaching your targets. It also means you’ll be learning from the best, and you’ll be able to integrate all the skills you pick up into your future campaigns.

One of the biggest benefits of working with the best digital marketing agencies is that they can create extremely flexible campaigns for your business. If the market suddenly shifts and you sense an opportunity, a marketing team can quickly put together some fresh content to meet the new demands.

A digital marketing agency can also best assess which strategies you should be pursuing. Every strategy works differently with each business, but the vast experience that digital marketing agencies possess lets them quickly acknowledge the needs of your business and decide which response is most suitable.

Agencies can run simultaneous campaigns for your company across multiple different platforms. If the statistics say that you are seeing more social media marketing success on one platform than another, then more resources can allocated towards it.

Flexibility is extremely important if you want to run the best digital marketing campaign possible. Lots of digital marketing agencies design their services around this idea and many have produced loads of successful campaigns as a result.

Instagram Overview Report

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Why choose us?

It doesn’t matter if you are a one-person operation selling vegan chocolate or a company that shifts thousands of products every week, our team will be able to put together an effective marekting strategy that boosts your key metrics.

Our campaigns don’t simply recognise a boost in site traffic as a success. Instead, we are focussed on the things that matter to you, whatever that might be. If you want to secure more sales, then our strategies will be specifically tailored towards that goal.

There are countless digital marketing agencies in Australia, all claiming that they’ll be able to push the needle for your company. So, why should you choose us?

One of our core beliefs is that quality digital marketing services should be available to everyone. For that reason, we make our services as affordable as they can be. Regardless of the scale of your company, you can be sure that we’ll have a campaign plan that is perfect for you.

The digital marketing services industry has a reputation for being extremely expensive and out of the price range of many small companies. We want to break this conception and offer our services to anyone and everyone.

If you’re not sure if a digital marketing agency is for you, then you should start small. Let us help you out with your Facebook advertising or send out some promotional emails for a month. After that, you can decide to scale up your operations, perhaps integrating an SEO campaign into your strategy.

In summary, digital marketing doesn’t have to break the bank. We believe that small businesses should never be priced out of receiving some fantastic digital marketing consultation, especially since they are the companies most likely to benefit.

Any digital marketing agency will tell you the importance of creating eye-catching content. However, not all of them will practice what they preach. We craft highly individualised and unique content for our clients that will help them stand out from the competition.

This approach has made us an industry leader amongst the best digital marketing agencies in Australia. It doesn’t matter if you run a small business or a much larger enterprise, you can guarantee that we’ll be able to come up with something that will work for you.

Our award-winning digital marketing team of industry experts bring with them years of experience in the field. They’ve worked with companies of all sizes and backgrounds and are always keen to get involved with any new, exciting projects.

Our team members are always looking to inject their creativity into anything that they’re working on, resulting in unique marketing campaigns that are bound to catch the eye of potential customers.

A great marketing campaign is never static. It’s always evolving and changing to keep up with new trends and to attract new interest. We’ll always been on hand to help out with your dynamic campaigns, whenever you feel like you need some extra guidance or support.

As one of the top digital marketing agencies in Australia, we’re known for getting results for our clients in the quickest possible timeframe. Having said that, a big focus of any digital strategy should be sustainability – the success of a campaign should not die out as soon as it ends.

Our marketing strategies work harmoniously to rapidly push the needle whilst also improving customer satisfaction and retention. We want to ensure that any gains that you make during a campaign are made permanent going into the future.

Like all the best digital marketing agencies in Australia, our expertise extends across many different aspects of the digital realm. It doesn’t matter whether you’re looking to engage in content marketing on social media or you want to produce some professional-level email marketing, you can be sure that our team will have the experience necessary to help you realise your ideas.

These days, social media holds an incredible amount of potential when it comes to digital marketing. This had let to digital marketing companies moving away from traditional advertising and web design towards the lucrative opportunities that social media presents.

The main benefit of advertising on social media is that you have access to a huge audience. There are millions of people scrolling through their feeds every single day – if you can get just a small percentage to notice your brand, then this could lead to a huge number of new customers.

Any digital agency should recognise this potential and should be incorporating it into their clients’ campaigns. Social media is an area that we specialise in and we’ve produced a number of award-winning Facebook, Twitter, and Instagram strategies.

With the emergence of TikTok as one of the most widely used social networks, digital marketing agencies in Australia have been given another great opportunity for content marketing. We were one of the first marketing agencies to incorporate TikTok into our services, and this has already proven successful for our clients.

Social media marketing isn’t just about advertising. The booming influencer market has shown the power that a large online presence can wield. For this reason, we also offer social media management as one of our services.

Staying on top of your social media accounts can be a very time consuming process. By allowing a social media marketing team to take control, you can save some of your valuable time and ensure that your social media is serving you the best way it can.

Good social media accounts will have a great profile, regular engagement with fans and customers, and stay up to date on all of the latest trends. Our team of digital experts can easily take care of this for you. They have expertise across Facebook, Twitter, Instagram, TikTok, and all other popular social media platforms.

Many marketing agencies in Australia reject email marketing as an “old” or “pointless” practice. We completely disagree, and believe that email marketing is still one of the most effective lead generation strategies around.

This is especially true when emails are combined with social media marketing. The two work in tandem to secure the interest of many potential customers and attract them to make a purchase on your site.

Our email marketing services are specifically designed to increase your conversions and push the metrics that count. This is done by combining marketing automation with the watchful eye of an email marketing manager.

Another area we specialise in as a digital marketing agency is Google Ads. For many years, advertising on Google has been the backbone of all of the best digital marketing campaigns. This is because the Google Ads platform has some unique features that allow for highly targeted and specific advertising.

Ads is Google’s pay-per-click solution for a digital marketing agency looking to advertise their clients to the widest audience possible. Google Ads is absolutely ideal for e-commerce websites, but it is also suitable for blogs and informational companies.

By employing a digital marketing agency to take care of your Google advertising campaign, you’ll be able to get yourself to the top of the search results and greatly increase your site traffic. As traffic increases, engagement and sales will follow.

Using Google advertising is a valid alternative to consulting an SEO services company. Although SEO definitely has its place, the implementation process can be long and you’re unlikely to see rapid results. Having said that, we are a digital marketing agency that does aim to incorporate SEO services into our work whenever the opportunity arises.

Social Media Management – Key Business Network

Our Process.

As a digital marketing agency, we take a modern and unique approach to our strategies. Having said that, a successful marketing or advertising campaign must have solid foundations in order to be effective.

Therefore, we implement a diligent process with every new client in order to ensure we can provide the best service possible. This all starts with a deep and layered research stage, aiming to really discover what is going to work best for each client.

In-depth research
If we're going to be helping you craft great content, then we need to know all about your company. We'll take as much time as necessary to ensure that we have the best possible understanding of the services, products, or information that you offer. This inevitably leads to tailored and effective marketing. Our research stage will also take into account your competitors. Knowing who you're up against is absolutely imperative for any company looking for success in their niche. We'll have a look at what is working for other companies, what isn't, and what you should be doing to keep up with the competition.
Campaign launch
Once we've collected all the information we need, it's time to come up with our marketing solutions and launch the campaign. Throughout this stage we work extremely closely with our clients and no decisions are ever made without discussion. The campaign launch is the make or break moment for any digital strategy. But it's also a super exciting moment and the thrill of seeing your carefully constructing campaign start to bear fruit is a feeling like no other. Of course, a campaign doesn't stop after the launch, and all decent digital marketing companies know that the work is only just getting started. This is where digital strategy analysis starts to come into play, and our team can consult the numbers to work out which elements of the strategy are performing the best and which ones need to be tweaked.
Campaign scaling
Once your strategies have established themselves and started to produce results, it's important to look out for any opportunities to scale the campaign and increase its reach. By doing this, you'll be further increasing your chance of success. Scaling could be something as simple as introducing your adverts to a different social media platform, or it could be something more radical. If you find that your website is holding you back, then our team could look at mobile app development or improving your search engine optimisation, for example. It all comes down to ensuring that your digital strategy can naturally evolve and grow. In some cases, the best way to do this might be to actually scale down to a more targetted and optimised operation. However your campaign is performing, we'll be able to help you make the right decisions to take it to the next level.
Regular discussion with our clients
Discussion and teamwork is always a core value of any of our marketing partnerships. Understanding the unique needs and requirements of a client is essential if we're going to be able to craft engaging content. At every stage of our process, client consultation is one of our primary concerns. Thanks to our in-depth research process, our strategies will work in harmony with your established business. Having said that, we're working for you, and you will always have the final say over the implementation of any digital strategy. Our strong belief in the power of dialogue and client consultation is something that separates us from a lot of digital marketing agencies in Australia. No where else will you find a team as committed as we are to getting the best results for our clients.
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