Learn the fundamentals of how to accelerate growth in your business.
Learn the fundamentals of how to accelerate growth in a business.
What am I going to get from this course?
• Clarity around your strategy for growth
• Greater understanding of your customers and their buying behaviour
• A fine-tuned product or service strategy
• A proven methodology to review your pricing point relative to the competition
• Key skill sets and methodologies to continuously and consistently grow your business and differentiate your offering from your competitors.
• Action plans to create immediate growth momentum
Who should do this course?
• Anyone wanting to learn the fundamentals of how to accelerate growth in a business
• Business owners looking for a platform to capture and track their strategies and actions
• Anyone looking to upskill quickly in the area of business growth
• Business owners looking for action-orientated bite-sized learning
|Module 1||Course Overview||Course overview and setting your objectives.|
|Module 2||Marketing Audit||Gap Analysis helps you focus and prioritise key issues. Take a list of factors or issues and rate on a scale where you are NOW and WHERE you want to be. The biggest gap will help identify the area requiring the most improvement|
|Module 3||Diffusion of Innovation||This tool explains the patterns of the adoption of change or innovation. The key lesson is that for anything new only a small percentage of the population will embrace it initially. This group is followed by three other groups over time but some people never embrace it.|
|Module 4||Consumer Decision Making||This tool is used to describe the process of how consumers make their buying decision. There are five main steps and three key variables.|
|Module 5||Market Segmentation||Market Segmentation is a tool that helps you to understand your market and the specific needs of your target customers.|
|Module 6||Customer Survey||Knowing what the client wants is the key factor to success in any type of business. The best way to find this information is to conduct a survey.|
|Module 7||Competitor Analysis||This tool enables you to compare competing organisations to enable a competitive edge to be identified and action plans developed to implement the strategy|
|Module 8||Product Benefits Analysis||Product Benefits Analysis is a useful tool that can help fine tune your product or service strategy. The process involves the selection of the benefit factors and then scoring each product and service against those factors.|
|Module 9||Product Strategy||Product Portfolio Analysis is a useful tool for developing a Product Strategy. It is used when organisations have a number of existing and/or proposed products and services and they want to identify which areas have the greatest chance for success or failure. It also helps prioritise which products or services need to be developed to deliver the most significant competitive advantage.|
|Module 10||Pricing Strategy||This tool enables you to use a more strategic pricing process. It clearly demonstrates the important difference between costing and pricing. Getting your price right is a critical step.|
|Module 11||Growth Strategy||The next step is to look at how to grow your business. There is little value in putting more business through an incapable system.|
|Module 12||One Page Plan||The one page plan is a simple yet effective tool to develop a business or personal plan. Using the Now, Where, How structure the one page plan shows where the organisation, person, or issue is now, where it plans to be at some time in the future, and how it will get there.|
|Module 13||Course Exam||A final exam to test your retained knowledge from completing this course.|